Mandú

Mandu was born as a Korean street food spot inspired by the vibrant spirit of pojangmacha, the traditional street stalls found across Korea.
We developed the full brand identity; the color palette draws from the characteristic tones of Korean markets, the typography incorporates hangul-inspired elements, and the illustration system was built around the core products Mandu offers.

A visual universe that celebrates street culture, tradition and flavor, reimagined for the streets of Buenos Aires.