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Be Soft

Tipo de proyecto



May 2022


Buenos Aires

Soft is a lifestyle brand that stands out for creating a sophisticated self-awareness experience. Soft represents a personal and intimate moment, it is inclusive and warm.
We envision Soft as an experience in itself, a brand that represents senses and sensations, a brand that can be defined with textures and sounds in addition to words. Soft is caress, well-being, compliment, self-esteem, bed, intimacy, sensuality, it is sensuality. We emphasize in Soft that it is not simply about sex; it is a place of self-discovery. Sex is a component of the pleasure system; it is holistic.

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